There have been some changes at Amplis and as of January 1, 2023 the company is no longer offering a 5% discount to our Canadian readers. We are now in the process of removing references to the previous 5% Amplis discount from various articles on the website. Since this will take some time we wanted to make our readers aware of this Amplis change immediately. We have already removed the information page that pertained to this previous Canadian discount program.
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This article discusses conjoint analysis and how this research technique may have been used by OMDS to determine the features in the new OM-5 camera. Some folks are up in arms about certain attributes of the OM-5. Like using the same sensor as in the E-M1 Mark III, maintaining the older menu, and using an older USB Micro connector. As is often the case, the wish list that consumers may have for a new product can be totally unrealistic given business realities. It is prudent to remember that no camera is perfect, and that all things photographic come with some kind of trade-off.
Continue reading Conjoint Analysis
When a company introduces a new product like OMDS’s new OM-5, it is always an interesting exercise to ponder their strategic intent. Some folks that I respect like Robin Wong, had a decidedly negative reaction to the OM-5. You may want to rewind this video and watch it from the start.
Suffice to say that I don’t agree at all with Robin’s product focused assessment of why the Olympus Imaging Division failed. Nor do I agree at all with his assessment of the OM-5.
As we all know, the Olympus Imaging Division ultimately was transferred to Japan Industrial Partners (JIP) and re-emerged as OM Digital Solutions (OMDS).
Continue reading OM-5 Strategic Intent
Today, the new OM-5 was introduced by OM Digital Systems. As regular readers know, this is not a gear review website so we will not be doing any kind of a review on this new camera. Below you will find some links to various videos about the new OM-5 camera.
Continue reading OM-5 Introduced
Since many of our readers own Olympus/OM Systems products I thought a lot of folks would like to read an OMDS in-depth interview recently done by Dave Etchells. Dave is well known in the photography industry and brings a wealth of experience and knowledge to his interviews.
Continue reading OMDS In-Depth Interview
I received an announcement email today that OMDS Canadian Service will now be available through Sun Camera Service, located in the Toronto area.
Continue reading OMDS Canadian Service
When it comes to corporate life it can sometimes be difficult to come to grips with the one way realities of business and how relationships can be affected. It was safe to assume that when Japan Industrial Partners (JIP) bought the Imaging Division from Olympus that it would lead to some significant changes.
Continue reading One Way Realities
A lot of people are wondering about OMDS potential profitability and if the company can succeed where the Olympus Imaging Division could not. This is a fair question to ask.
Continue reading OMDS Potential Profitability
OM Digital Solutions has launched their new OM-1 flagship camera and the strategic positioning of the company is now crystal clear. All we need to do is look at the choices that OMDS has made with this camera in terms of technology and performance characteristics.
Continue reading OM-1 Strategic Positioning
There is an OM Systems camera announcement scheduled for Tuesday February 15th. To register for this event go to the YouTube video and use the link provided.