We have a number of upcoming fall 2024 presentations that will be held by various organizations in the Niagara Peninsula area. While the overriding theme (Finding Visual Expression) will be the same for each of these three presentations, the content of each has been tailored to the specific needs of each organization.
Category Archives: Camera News
it’s in our NATURE
it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.
In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.
M.Zuiko 150-600 Launched
Today OM Digital Systems launched a new super telephoto lens, the M.Zuiko 150-600 mm f/5-6.3 IS zoom. This zoom lens provides an equivalent field-of-view of 300-1200 mm.
OMDS 2023 Update
For readers interested in an OMDS 2023 update, this short article contains a link to an extensive interview done by Dave Etchells of Imaging Resource.
M.Zuiko 90mm Macro
OM Systems has introduced the M.Zuiko 90mm macro f/3.5 lens which features IS Sync, focus limiter, and the ability to accept teleconverters. Since I won’t be doing a review of this lens or purchasing one in the future, I thought readers would like access to some early information on this lens. Continue reading M.Zuiko 90mm Macro
Amplis Discount Discontinued
There have been some changes at Amplis and as of January 1, 2023 the company is no longer offering a 5% discount to our Canadian readers. We are now in the process of removing references to the previous 5% Amplis discount from various articles on the website. Since this will take some time we wanted to make our readers aware of this Amplis change immediately. We have already removed the information page that pertained to this previous Canadian discount program.
Amplis has an affiliate program that would provide this website with a small commission based on click through sales. Since this affiliate program does not have any direct benefit for our readers we will not be participating in the Amplis affiliate program.
Conjoint Analysis
This article discusses conjoint analysis and how this research technique may have been used by OMDS to determine the features in the new OM-5 camera. Some folks are up in arms about certain attributes of the OM-5. Like using the same sensor as in the E-M1 Mark III, maintaining the older menu, and using an older USB Micro connector. As is often the case, the wish list that consumers may have for a new product can be totally unrealistic given business realities. It is prudent to remember that no camera is perfect, and that all things photographic come with some kind of trade-off.
OM-5 Strategic Intent
When a company introduces a new product like OMDS’s new OM-5, it is always an interesting exercise to ponder their strategic intent. Some folks that I respect like Robin Wong, had a decidedly negative reaction to the OM-5. You may want to rewind this video and watch it from the start.
Suffice to say that I don’t agree at all with Robin’s product focused assessment of why the Olympus Imaging Division failed. Nor do I agree at all with his assessment of the OM-5.
As we all know, the Olympus Imaging Division ultimately was transferred to Japan Industrial Partners (JIP) and re-emerged as OM Digital Solutions (OMDS).
OM-5 Introduced
Today, the new OM-5 was introduced by OM Digital Systems. As regular readers know, this is not a gear review website so we will not be doing any kind of a review on this new camera. Below you will find some links to various videos about the new OM-5 camera.
OMDS In-Depth Interview
Since many of our readers own Olympus/OM Systems products I thought a lot of folks would like to read an OMDS in-depth interview recently done by Dave Etchells. Dave is well known in the photography industry and brings a wealth of experience and knowledge to his interviews.