Category Archives: Camera News

OM-1 Strategic Positioning

OM Digital Solutions has launched their new OM-1 flagship camera and the strategic positioning of the company is now crystal clear. All we need to do is look at the choices that OMDS has made with this camera in terms of technology and performance characteristics.

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World Photography Day Overview

This article provides a World Photography Day overview and shares some thoughts on the various sessions that were live streamed. If you did not have the opportunity to view any of the live stream sessions held yesterday during the World Photography Day, you can still view them online. Links are provided throughout this article.

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Product Mix and Profitability

As camera manufacturers release their quarterly financial reports it is instructive to look for comments about product mix and profitability. Shifting a company’s product mix is an important strategy to increase average per unit contribution margin and potentially increase related profitability.

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