There has been some recent postings about Olympus. Specifically the rumour about the imminent closing of its camera division. The purpose of this article is to provide readers with some additional information on Olympus that they can consider.
As a species we have a horrific history of inhumanity. For over 3,400 years of our recorded past, humankind has been embroiled in war and conflict almost non-stop. Some of us pause for a moment every year to remember. We live most days forgetting our obligations to the fallen.
It is interesting to have a look at the financial performance of various companies that manufacture cameras. As could be expected, general trends are obvious… decreasing unit sales, revenues and profits. After the camera market peaked in 2012, it has been in a state of continued decline. This decline indicates that the future of the industry is with professional, enthusiast and unique cameras. The days of mass marketing inexpensive consumer-oriented generic cameras are over.
The idea for this article: Hawks, Peacocks, Owls and Doves… popped into my head as I was checking some camera gear for an early morning shoot. It wasn’t because I was planning to photograph these birds. My mind had wandered back to a number of years ago when I used to do a lot of business coaching and training work And, often made presentations to large business audiences.
I suppose there will always be folks who criticize various camera brands and formats that other people buy… especially small sensor naysayers. Ever since I bought my first Nikon 1 camera in the summer of 2013 I became more aware of this phenomenon.
Some interesting coffee discussions with associates have occurred lately. In no particular order here are 10 professional photographer myths that surfaced over a few cups of java.
Every time we pick up a camera, we have the opportunity to exercise our creative expression through photography. The subjects we choose. The lighting that attracts us. The lenses we use. The shooting angles that appeal to us. The camera settings we select. What we decide to do with our images in post. All of these factors help facilitate our creative expression through photography.
The creative process has long intrigued me. The answers to how and why each of us create are as unique as there are people in the world. Some of us are drawn to specific subject matter, which becomes our focus… a passion. Perhaps it is a fleeting moment that moves us. A shape. A colour. The way light is interacting with a subject. This article discusses photographic inspiration.
Buying camera gear can be a daunting task with so many competing formats, brands and models. This is further complicated by a plethora of gear reviews extolling the virtues of specific cameras. And, plenty of ‘must have’ advice found on various photography sites. We can get overwhelmed with information… some of it contradictory. With the price of new camera gear ever increasing, it is critical to make a sound, logical decision. It’s all about finding camera gear that is the ‘best fit’ for our individual needs. Unfortunately getting caught up in never ending marketing hype can lead to camera buyer’s remorse. Many of us have suffered through that in the past. I know I have.
As part of our plans to refocus our business we have been working on a number of website changes including the name of our site. These have now been implemented. This article provides readers with an overview of these website changes and the rationale behind them.