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Category Archives: Essays
Looking Back at 2024
Reviewing past years, like looking back at 2024, is one of the most common things that many of us do at year end or at the start of a new year.
Mortality in the Mirror
For some of us the reality of our own, inescapable mortality doesn’t strike home until we look in the mirror and really examine our reflection. It was a bit of a revelation for me when I happened to look in the mirror this summer after cataract surgery had been completed on both of my eyes.
Carbon Footprint Update
This short article provides a carbon footprint update related to some decisions that we’ve made over the past few years in support of the environment. Whether each of us has any concerns about the environment on an individual basis, is a matter of personal choice. This article is simply an informational update for those readers that are interested in this topic.
Photographic Philosophy
The photographic philosophy that each of us brings to our work is a cornerstone that anchors all that we do, and serves as a guiding principle. I suppose there could be an infinite number of philosophies that each of us could pursue when it comes to our photography. For me, it has always come down to a binary choice between “the best possible photograph” and “the best photograph possible”.
Cataract Surgery
One of life’s interesting events is to experience post cataract surgery clarity and colours. Over the past number of years my wife and I have had some discussions about the colour of clothing, paint, and a host of other everyday items. Suffice to say that we have had some pretty significant differences of opinion about the colours that each of us was seeing in the world around us. This was especially true of pastel colours.
Camera Body or Lens Investment
As photographers we sometimes struggle with whether we should make a camera body or lens investment to further our creative journeys. Everyone has their own photographic objectives… so decisions will vary by individual.
it’s in our NATURE
it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.
In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.
Contract Manufacturing Realities
I have to roll my eyes when seeing negative comments about a branded photographic product rumored to be made by another company. Often indignation, disdain, or worse is expressed. I suppose there are still folks out there who are unaware of contract manufacturing realities.
Investment Choices
As photographers we face a number of investment choices as we continue to build our skill level, and broaden the range of subject matter we photograph. If you’re like me these investment choices have been spread out over time. This makes having an overall game plan and some good evaluation criteria important.