This short article provides a carbon footprint update related to some decisions that we’ve made over the past few years in support of the environment. Whether each of us has any concerns about the environment on an individual basis, is a matter of personal choice. This article is simply an informational update for those readers that are interested in this topic.
Category Archives: Essays
Photographic Philosophy
The photographic philosophy that each of us brings to our work is a cornerstone that anchors all that we do, and serves as a guiding principle. I suppose there could be an infinite number of philosophies that each of us could pursue when it comes to our photography. For me, it has always come down to a binary choice between “the best possible photograph” and “the best photograph possible”.
Cataract Surgery
One of life’s interesting events is to experience post cataract surgery clarity and colours. Over the past number of years my wife and I have had some discussions about the colour of clothing, paint, and a host of other everyday items. Suffice to say that we have had some pretty significant differences of opinion about the colours that each of us was seeing in the world around us. This was especially true of pastel colours.
Camera Body or Lens Investment
As photographers we sometimes struggle with whether we should make a camera body or lens investment to further our creative journeys. Everyone has their own photographic objectives… so decisions will vary by individual.
it’s in our NATURE
it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.
In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.
Contract Manufacturing Realities
I have to roll my eyes when seeing negative comments about a branded photographic product rumored to be made by another company. Often indignation, disdain, or worse is expressed. I suppose there are still folks out there who are unaware of contract manufacturing realities.
Investment Choices
As photographers we face a number of investment choices as we continue to build our skill level, and broaden the range of subject matter we photograph. If you’re like me these investment choices have been spread out over time. This makes having an overall game plan and some good evaluation criteria important.
Fix It In Post
Virtually everyone who has been out with their camera, and around other photographers, has heard someone say that they’ll ‘fix it in post’ when they get home. We may have even used those words personally.
Semantics can be extremely important in life as they guide our behaviour, and shape our expectations. The purpose of this article is to encourage readers to reframe the work they do with post processing… and move past the concept of ‘fix it in post’.
Accomplishment
Accomplishment in life can be found in a wide range of areas including family, volunteerism, creativity, career and business to name a few. It is common to hold up the accomplishments of others as sources of inspiration or motivation for our own goals and dreams. Sometimes our adulation of others is misguided.
The Answer Is Inside
As photographers we often forget that the answer is inside each of us when it comes to improving our craft, and finding personal creativity.