I received an email today from OM Digital Solutions that provided a link to a beautiful, digital magazine OM, and its first issue… Closer to Nature. This special edition features a brief message from Aki Murata, the Chief Operating Officer of OM Digital Solutions. It indicates some of the plans that OM Digital will be pursuing, including some unspecified additions to the product roadmap.
The magazine has a wonderful collection of images created by 12 different professional photographers from around the world. If you go to page 68 you’ll notice that OM Digital Solutions has included a section of OM Native Language articles. This shows that the company is taking an interesting global approach with its marketing.
Looking at the front cover, it would appear that this is the launch edition of OM digital magazine. Some front page details indicate that this may be a quarterly publication. If it is… I will be anticipating future issues!
The photography throughout this digital magazine is worth examining. You may also enjoy reading the background stories on each of the professional photographers featured in Closer to Nature. Details on their gear and how some of the images were captured is worth a read.
I know there has been a lot of negativity on the internet about the sale of the Olympus Imaging division to OM Digital Solutions. Many people have assumed the worst.
Some Olympus owners have been unsure about how serious OM Digital Solutions would be in terms of its commitment to OM-D and M.Zuiko products. Others have wondered about how aggressive and strategic OM Digital Solutions would be with its branding and marketing.
If this first issue of OM, Closer to Nature, is any indication… we can look forward to a very different, and more aggressive marketing stance from OM Digital Solutions.
As I had anticipated in an earlier article, the comment from Aki Murata indicates that the company will be utilizing a niche market differentiation strategy with emphasis on bird, wildlife and macro photography. These are genres where the advantages of the M4/3 format can be effectively leveraged.
As you take some time to read OM Closer to Nature you will be treated to a wide selection of outstanding photographs that illustrate the capabilities of OM-D cameras and M.Zuiko lenses.
The fact that OM Digital was able to produce this beautiful and extensive marketing piece so soon after taking control of the Olympus Imaging division speaks volumes about its clear commitment and strategic approach to the photography market.
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