Essence of Olympus Imaging

This article attempts to describe the essence of Olympus Imaging by sharing some outstanding work done by others. Specifically Dave Etchells (Imaging Resources) and professional photographer/film maker Chris Eyre-Walker.

A few days ago we ordered some additional Olympus camera equipment (more on that in the weeks and months ahead). Given that the Olympus Imaging division is in the process of being transferred to new ownership, investing in Olympus camera gear at this time may seem strange to many people.

Until someone owns, uses and understands Olympus camera gear it is difficult to explain the essence of Olympus imaging technology. How it feels to use it. And, how it can inspire a photographer or film maker to push their creative boundaries. I have never experienced anything else to this degree.

For us, there was simply no other option that we would consider to meet our expanding photographic needs. Of course every piece of camera gear comes with its strengths as well as its trade-offs. Just because Olympus gear meets our needs incredibly well, doesn’t mean that it will be the best choice for other people.

Rather than spew out my opinion and experiences, I’d rather share some work by other people, who have done a masterful job describing various factors that are integral to the essence of Olympus imaging.

First, let’s have a look at a film, Break Free, created by Chris Eyre-Walker. This film had an extremely short time frame and was conceived, shot and produced in about 2 weeks. It was part of the launch campaign for the OM-D E-M1 Mark III.

As you watch this film, keep in mind that it was shot completely handheld using an incredibly small amount of gear… only two cameras and five lenses.

These included; OM-D E-M1X, OM-D E-M1 Mark III, M.Zuiko PRO 12-100 mm IS f/4, M.Zuiko 12 mm f/2, M.Zuiko PRO 7-14 mm f/2.8, M.Zuiko PRO 17 mm f/1.2, and M.Zuiko PRO 25 mm f/1.2. Rounding out the kit was a variable ND filter, some adaptors, and two spare batteries. That’s it. Nothing else.

As you watch the Break Free film, just imagine yourself being able to create this kind of project without the need to bring any camera supports with you. No tripods, no monopods, no sliders, no gimbals or anything else.

Now let’s have a look at the Olympus OM-D E-M1 Mark III – Real World, In-Depth Review, done by Chris Eyre-Walker.  He describes how Olympus camera gear was used to create the Break Free film.

Before I purchased my first Olympus OM-D E-M1X I did some research. There was one review that stood out heads and shoulders above the rest. It was the Olympus OM-D E-M1X a 6 Month Real World Review, created by Chris Eyre-Walker. If you really want to understand what the OM-D E-M1X provides to photographers, watch the video.

Two of the incredible technological strengths of Olympus imaging are its weather-sealing and in-body image stabilization (IBIS) performance. Dave Etchells of Imaging Resources has done a wonderful job providing detailed technical information about these two technologies.

For those of you who are interested in learning more about How to REALLY weather-seal a camera, follow the link provided.

If you want to get INSIDE Image Stabilization, follow the link to another great piece done by Dave Etchells.

The five links in the article will do a far better job explaining the essence of Olympus imaging, than I ever could.

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