Nikon 1 Listed as Old Product in Japan

The Nikon 1 product line was recently removed from the Nikon Japan website and the products are listed as ‘old product’ which may mean that the product line is being discontinued.

July 12, 2018 Update
It would appear that Nikon has confirmed that the Nikon 1 product line has been discontinued.

The fact that the Nikon 1 product line has been removed from the Nikon Japan website is likely is not a good sign for Nikon 1 owners who have been hoping that the product line would continue.

At this point Nikon 1 is still listed on the main website and various bodies etc. are still showing as current in the major national markets that I checked.

It is difficult to say how long Nikon 1 gear may remain available in these other markets. Folks looking to add to their Nikon 1 kit may want to check the Nikon Global Network site to check on the status of the product line in their specific country.

As regular readers will know, I’ve been adding to my Nikon 1 kit for the past couple of years and I intend to continue to shoot with the system for many years to come. Regardless of whether the Nikon 1 product line is discontinued or not, it is still the best camera system for my specific needs which is really all I care about…so I’ll continue to enjoy using it!

If this change on the Nikon Japan website means that the Nikon 1 system will be discontinued, I liken the event to owning my Scion XB. This model was discontinued by Toyota 3 years ago. My car has still been doing a great job for me and I intend on driving it for many more years to come.

Nikon 1 owners who intend on keeping their gear and want to get the most out of it, may want to consider purchasing a copy of my Nikon 1 eBook, The Little Camera That Could.

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14 thoughts on “Nikon 1 Listed as Old Product in Japan”

  1. Hej Tom. I like your fighter for lost cause stance. I felt likewise when Ricoh decided to drop GXR idea ( interchangeable lessors with leaf shutter). After many years I still do use them, especially m-module ( designed for RF lenses) which take LTM and M-mount lenses of which I have quite a collection. Somehow the camera suits well my style of shooting ( mostly so called street stuff) and every time I pick up a new one they feel somehow awkward in my hand.
    Yes, big corporations sometimes make decisions based more on sales sheets then on need of photographers. In Nikon case, the Nikonos line was a niche product, but they continued to made them because nobody else had such camera and there was demand for it, limited but steady. Nikon could uses latest 1 inch sensor technology and keep the price at reasonable level. As you perhaps remember I especially deplored neglect and now, it seems, demise of AW1 system, the only one on market for go everywhere camera with interchangeable lenses. Better waterproofing and more ruggedised, fast wide angles and fisheyes and we would have a winner. In the light of coming FF mirrorless, there would be certainly place for small brothers Nikon1 and AW1. Who knows, perhaps miracle will happen and thy will sometime in the future reverse their decision.

    1. Thanks for adding to the discussion Stanislaw! I doubt that there will be any reversal of Nikon’s decision. The digital camera market continues to decline and it will become increasingly difficult for manufacturer’s to make money across their entire product lines. I expect more rationalization in the industry in the next few years. I have enough Nikon 1 gear to keep me happily shooting for quite a few years to come so on a personal basis this announcement really has no practical impact on me. I suppose in the next few years if Nikon switches over the mirrorless completey there will be lots of DSLR owners with discontinued gear as well. I think its just a matter of time when we buy and use technology, regardless of what we may own.

  2. Nikon had a good idea in 2011, inventing a system with a 1″ sensor and interchangeable lenses. Unfortunately in all these years it always made the wrong business choices and ended up giving a negative image of “System 1”. Personally I think there would still be a space for a system with 1″ sensor and interchangeable optics, well made and well developed. I have long hoped that Sony would propose one. I will never go to a fullframe system. Too expensive and too heavy and cumbersome. I will probably switch to a Sony RX10 IV.

    1. Hi Riccardo,
      I agree that Nikon made a number of odd decisions with the Nikon 1 system causing it to never come close to reaching its potential. I have no plans to switch systems until my Nikon 1 kit is no longer serviceable. After that point I’ll need to investigate camera options that are available at that time.

  3. Hi Tom,

    Like you I will continue to use my Nikon 1 gear until failure. Just because something is discontinued, it doesn’t become instantly useless.

    Here in the UK secondhand asking prices of Nikon 1 gear have held up quite well, perhaps even increased since the beginning of the year.

    Will be interesting to see what happens now we know the system is discontinued.

    Happy shooting.

    1. Hi Mark,

      Thanks for adding to the discussion! While it is true that the Nikon 1 line has been removed from the Nikon Japan website and marked as ‘old product’, we still have not seen Nikon officially designate the line as discontinued. This may happen down the road of course, but it is still unclear what Nikon’s overall mirrorless strategy will entail.

      With the continued decline in volume in the digital camera market it will be interesting to see what various manufacturers do with their product portfolios. Most people expect the CX mount to disappear and for Nikon to compete with full frame and cropped sensor products. This would seem logical. Another option could be full frame mirrorless along with a CX mount system utilizing a larger sensor. I imagine all of this will become much clearer over the next few months.

      Used Nikon 1 gear in Canada doesn’t seem to last very long on the market. First and second generation S-series and J-series are typically in the $200 to $300 range. Later generations are closer to $400. V2 and V3 cameras rarely come up for sale at all. I rarely see any 1 Nikon lenses for sale. The J5s I see advertised are fairly close to new camera prices i.e. in the $475 to $500 range.


      1. The only reason why Nikon hasn’t used the word “discontinued” yet is that there is still some remaining inventory in a few of the subsidiaries (not in the US that I know of, though there are a few dealers here that still have some new Nikon 1 product on their shelves, which technically could end up back at NikonUSA as refurbished).

        Formal production ceased last year, and the plant that made the Nikon 1 products is now closed. It’s unclear how much in the way of parts Nikon has available for repair, but I’ve noticed that the O-rings for the AW series are no longer available anywhere that I can find, which is not a good sign. If you do a search on eBay for “Nikon 1” parts (the quotes are important) you’ll find a fair number of parts available, but they’re almost all salvaged from existing cameras (e.g. “pre-owned”).

        Technically, under the most stringent US warranty/repair laws, Nikon would have to maintain parts and servicing for up to seven years past the last date of manufacture. I don’t think that’s going to happen, and I’m not sure how Nikon will deal with that. A number of Nikon 1 products are now past that date, but the J5 would probably still be “covered” out through 2023 or 2024.

  4. The Nikon decision makes sense. Personally I have built my kit on Nikon 1 because of its specs. Each item purchased on close out. I just got a a J5 for $270. US. Buying the beautiful 70-300 was list.

    The number of Nikon film bodies squirreled about my house give witness to my love of Nikon metering.

    1. Hi Bruce,
      I also bought quite a bit of Nikon 1 gear at attractive prices. Looks like we may get the opportunity to check the system’s reliability over time.

  5. Hi Tom,

    I’m not surprised at this but still sad.
    I was a Nikon loyal user for more than a decade after
    riding on the digital wave in 2005 but after having to
    dispose off a lot of my Nikon bodies and lenses due
    to personal reasons and circumstances, I started out
    anew on Sony. I very nearly bit into the V3 and J5
    though but realizing the difficulty of procuring the lenses,
    I finally made the shift to Sony mirrorless. It seems
    Nikon will do the shift anyway, the rumor mill has been
    pegging the release of its mirrorless big sensor cameras
    for this year — which explains the demise of the Nikon 1
    as well as the earlier discontinuation of the promising
    DL line. I would be very much interested in hearing out
    your thoughts on this as you’ve always championed
    the Nikon 1.


    1. Hi Oggie,

      I am also not really surprised if the Nikon 1 product line ends up getting discontinued. If this happens it will likely be due to Nikon’s strategic shift about 2 years ago to focus on ‘high value’ i.e. more expensive, cameras. The Nikon 1 cameras like the J5 and most of the lenses were in a more affordable price range so they likely didn’t fit well with the new strategic direction. As the interchangeable lens camera market continued to contract it was logical that some rationalization would occur with Nikon…and will also likely occur with many other manufacturers.

      Hopefully I always presented a balanced assessment of the Nikon 1 product line and discussed its shortcomings as well as its advantages. I never intentionally set out to be a ‘Nikon 1 champion’. I was simply shooting with the system that best met my needs both personally and professionally. And, I will continue shooting with Nikon 1 until my kit is no longer serviceable. I suppose at some point anyone who owns a camera with the intention of keeping it for while will end up with a ‘discontinued product’. Many DSLR owners may find themselves in this situation over the next 3 to 5 years as Nikon and Canon shift their product lines into mirrorless.

      The cancellation of the DL line did not surprise me at all given the continued decline of the fixed lens camera market. I just didn’t think there was room in the market for the 3 models in the DL line. The fixed lens camera market has continued its downward spiral and so far in 2018 is down about 35% to 40% from 2017 levels. I think success in the fixed lens camera market will be limited to cameras that truly offer some unique capabilities that Smartphones will not be able to match. The new Nikon P1000 is likely a good example of that.

      As I noted in my article, I’ve been adding to my kit over the past couple of years. With a total of 8 Nikon 1 bodies and 18 1 Nikon lenses I’ll be shooting with my kit for many years to come!


      1. Thanks for the reply Tom.
        In any case, DP Review already bannered the story yesterday, saying that Nikon emailed DPR about Nikon 1 camera and lenses are no longer in production, as Thom Hogan said, a few replies back.

        I agree with you about the discontinued products being very much usable until they break down — I still use my 10-year old D300 which shows wear and tear but still very much usable, and should I say, useful. Ditto my old lenses, some dating back to film-era Nikons. I actually would’ve wanted to get a J5 or a V3 as a back-up camera and should I say, a souvenir but here in the Philippines, there are not much choices in terms of lenses, even pre-owned ones. As you’ve noted, the much coveted lenses such as the CX 70-300 are being kept by early buyers and would not likely enter the preowned marketplace, especially now that they also have some sort of “sentimental value”.

        I stand corrected by my saying that you are a Nikon 1 champion; instead, I should’ve said you’ve always stood by and believed in the system as it suits and fits your own unique needs.


        1. Hi Oggie,

          Thanks for the follow-up comment! I know a lot of other photographers who still use, and love, their Nikon D300 cameras. The professional photographer that shot my daughter’s wedding did a superb job, using a pair of Canon full frame cameras and a Nikon D300. From what I could tell her newest camera was probably at least three years old at the time.

          Most of the pro shooters that I know use their gear for many years past what many enthusiasts would do. For pros, their gear is a business investment, and they realize to make any money they need to get as much life out of it as possible. Plus, there’s the issue of depreciating their business assets over time and managing their cash flow properly.

          No need to ‘stand corrected’, I think quite a few people may have me pigeon-holed as ‘that Nikon 1 guy’ and perhaps don’t realize that I have shot with full frame and cropped sensor DSLRs in the past.

          I suppose a potential challenge facing me is to have my work transcend the camera gear I use so I can continue to grow my audience here, sell my eBooks, and get the support needed for other projects I have in mind for the future.


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