Lately I’ve been pondering whether the niche market differentiation strategy of Olympus is at the root of so much ‘Olympus bashing’ on the internet. Being a long-time Nikon 1 owner, I’m certainly accustomed to a camera brand being underrated and criticized. It seems that for many people, and even some photography websites, there is a discernible anti-Olympus bias. Perhaps this is a natural result of Olympus following a niche market differentiation strategy.
