Tag Archives: Olympus camera strategy

Niche Market Differentiation

Lately I’ve been pondering whether the niche market differentiation strategy of Olympus is at the root of so much ‘Olympus bashing’ on the internet. Being a long-time Nikon 1 owner, I’m certainly accustomed to a camera brand being underrated and criticized. It seems that for many people, and even some photography websites, there is a discernible anti-Olympus bias. Perhaps this is a natural result of Olympus following a niche market differentiation strategy.

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