When a company introduces a new product like OMDS’s new OM-5, it is always an interesting exercise to ponder their strategic intent. Some folks that I respect like Robin Wong, had a decidedly negative reaction to the OM-5. You may want to rewind this video and watch it from the start.
Suffice to say that I don’t agree at all with Robin’s product focused assessment of why the Olympus Imaging Division failed. Nor do I agree at all with his assessment of the OM-5.
As we all know, the Olympus Imaging Division ultimately was transferred to Japan Industrial Partners (JIP) and re-emerged as OM Digital Solutions (OMDS).
Continue reading OM-5 Strategic Intent →
Today, the new OM-5 was introduced by OM Digital Systems. As regular readers know, this is not a gear review website so we will not be doing any kind of a review on this new camera. Below you will find some links to various videos about the new OM-5 camera.
Continue reading OM-5 Introduced →
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