Tag Archives: OMDS market positioning

it’s in our NATURE

it’s in our NATURE is a very interesting phrase that has various interpretations, and also may be significant from a marketing perspective. In a recent M.Zuiko 150-600mm f/5-6.3 launch video, this promotional message ended with the phrase it’s in our NATURE. Watch the video until the very end to see this positioning statement.

In my view, this was no accident, but rather an important step forward in the strategic positioning of OM Digital Solutions camera business.

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