This article discusses psychographic segmentation, along with some thoughts about how this technique could be applied to the camera market. While this article may be coming out of left field for some readers, it may be fun to see which psychographic segments resonate with you.
Category Archives: Essays
2022 Camera Predictions
This is the time of year when folks reveal their thoughts of the future… so I thought it may be fun to publish my 2022 camera predictions. These may be somewhat different than what you may find on other photography websites. 🙂
Observations of Everyday Life
Each of us has opportunities to make observations of everyday life, and use them to help guide us through future chapters as we meander along our finite journey here. This article shares some of my observations of everyday life, with the thought that perhaps they may be of some benefit. These observations are in no particular order.
Everything Has a Cost
Whether we are fully conscious of the fact or not, everything has a cost in life. Every decision involves some kind of trade-off. Living our lives purposefully means being aware of our value system and making decisions that are in alignment with our essence as human beings.
Business of Photography
This article examines some of the considerations associated with the business of photography and was sparked by some recent discussions. In a general sense this posting deals with making money with camera gear, so it includes videography. The article shares some personal experiences and perspectives.
Website Support Changes
This article advises readers of some late breaking website support changes in terms of PayPal and Buy Me a Coffee. As regular readers will know we recently added Buy Me a Coffee to this website at the first of November 2021. We deeply appreciate the many people who used this method to support our work.
Already Missing Summer
Well… I’m already missing summer. All it took was our first snowfall of the season that stayed on the ground. Unlike many of my fellow Canadians I’m really not a winter person. I don’t skate, ski or play hockey. There’s precious little that I enjoy about winter, other than being out with my camera… and spending time with family and friends.
Armchair Photographer
Watching videos and reading articles about photography can be helpful to develop our knowledge base… but we can risk becoming an armchair photographer. Unless we put new found knowledge into practice we risk it quickly fading from our consciousness.
Photographs and Memories
Photographs and the memories they rekindle are often etched in our minds for extended periods of time and linked to our emotions. Depending on our interests our photographs and memories could be travel related. We may have a strong attraction to specific subject matter like birds, nature or macro. Many photographers who enjoy creating images of people do so in order that their memories of friends and family can be preserved. Each of us has created images that have special meaning and memories for us.
Two Key Questions
This article shares two key questions that I do my best to ask myself… and answer… when I’m out in the field with my camera gear. I’ve found these two key questions have helped me make the most of the photographic opportunities that present themselves.