Niche Market Differentiation

Lately I’ve been pondering whether the niche market differentiation strategy of Olympus is at the root of so much ‘Olympus bashing’ on the internet. Being a long-time Nikon 1 owner, I’m certainly accustomed to a camera brand being underrated and criticized. It seems that for many people, and even some photography websites, there is a discernible anti-Olympus bias. Perhaps this is a natural result of Olympus following a niche market differentiation strategy.

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Camera Settings Practice

Most of us go through peaks and valleys with our camera usage. There may be times of the year when our gear stays in our camera bags. One of the things that we can do to maintain our skill level is to spend a few minutes regularly doing camera settings practice. I’d like to thank one of our readers, Bob Owen, for posting a comment that provided the creative spark for this article.

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E-M1 Decision Factors

This article outlines some of the primary E-M1 decision factors that can be considered when assessing various E-M1 series camera bodies. This article is not an in-depth technical review that compares specifications between cameras. This posting identifies some primary issues that photographers can keep in mind when making a decision about which E-M1 model to purchase. The factors below are in no particular order.

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HHHR Increases Dynamic Range

Some testing done by the folks at Photonstophotos shows that the E-M1X’s Handheld Hi Res mode HHHR increases dynamic range.  And, not just by a fraction, but to a significant degree. If you have not visited Photonstophotos before I would encourage you to do so. This is a great website that provides a wealth of information.

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Photographing Abandoned Buildings

Photographing abandoned buildings is one of those opportunities that can present itself unexpectedly. When travelling in Ireland these opportunities abound. This short article shares a small selection of photographs and discusses some of the things that can be considered when photographing abandoned buildings.

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Assessing Camera Trade-Offs

Over the past number of months I’ve been getting some interesting questions via email from readers. The majority of them were about assessing camera trade-offs, and trying to make a purchase decision. As we all know, there is no such thing as a perfect camera or camera system. Everything photographic comes with some kind of trade-off. Regardless of the camera brand and model we individually choose, the most important thing is selecting gear that best suits our specific needs. This article summarizes some of the feedback I have been receiving from readers.

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E-M1X Twelve Month Review

When I sat down at my computer to write this Olympus OM-D E-M1X Twelve Month Review I wasn’t quite sure where to start. So, I went back and reread the 6 month review I wrote in November 2019 to see if anything had changed in terms of my perceptions of this camera. And, what additional insights I could add.

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Sparrows Visiting Feeders

A couple of days ago I spent a few hours photographing sparrows visiting feeders in my backyard. This article shares a good selection of photographs and discusses some of the techniques used to capture the images.

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This website celebrates the joy of photography and features a wide range of photographic subject matter. The content is designed to appeal to a wide range of people interested in photography. The website also demonstrates the image creating capability of small sensor cameras including micro four thirds, 1", and 1/2.3" cameras.

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